Sector
Sector profileCoaching and consulting
For solo coaches and small consultancies: a site that makes the approach visible and turns interest into a first conversation.
The trigger
Why it usually gets rebuilt
Referrals bring in half the work — except the person referred still looks up the name first, and finds a profile on a network that belongs to somebody else. Then there is the question that holds up every first call because it is answered nowhere: what does this actually cost?
Typical pages
- Home
- Approach and method
- Formats and offers
- About me
- Book a first conversation
- Fees
- What clients say
- Writing and talks
Features
What actually makes the difference
Not every website needs everything. These are the points that genuinely count in this trade.
A discovery call you can simply book
A free introductory conversation of fixed length, bookable straight out of the calendar, with the video link in the confirmation. The path from "sounds interesting" to "it's in the diary" must not run through three emails.
Fees that are written down
No "on request". An hourly rate, a package price, or at least a range with an explanation of what moves it. Hiding the number mostly loses the inquirers who would have paid it.
Saying what coaching is not
One clear sentence that coaching is neither psychotherapy nor medical treatment, pointing to the right places for those. It protects both sides and answers a question people rarely ask out loud.
Testimonials with consent and restraint
What people bring to coaching is personal. Quotes appear only with written release, and where in doubt anonymized by sector and role rather than by name and photograph.
Group formats with sign-up and a cap
Workshops, cohorts, retreats: registration with a headcount, a deposit, cancellation terms and a waiting list. A sold-out date sells the next one better than any amount of self-description.
Writing that shows the work
One piece that takes a problem properly apart does more than twenty adjectives about your own approach. Articles, podcast episodes and talks in one place rather than scattered across platforms.
Automation
What can run by itself
Confirmation with preparation questions
After booking, three questions go out to be answered beforehand. The conversation then starts on the subject rather than on scheduling.
A reminder that makes rescheduling easy
A note the day before and a link to move it. Free introductory calls are the ones most often forgotten, precisely because they are free.
Following up after the call
Three days later, a short message with the proposal and a date it holds until. Without that step, a fair share of conversations that went well simply dissolve.
Newsletter with a confirmation step
Sign-up with a confirmation email, a recorded timestamp and an unsubscribe link in every issue. Skip that chain and you are collecting addresses you had better not write to.
Integrations
Types of system typically connected — which product exactly is something we work out in the call.
- Appointment booking synced to a calendar
- Video conferencing
- Payment service for deposits
- Newsletter delivery with double opt-in
- Invoicing and bookkeeping
Budget
$4,950 – $9,900
A clear single offer with booking sits at the bottom; paid group formats, several audiences and a maintained body of writing move it upwards.
Tell us what you have in mind.
Answer a few questions about your project. At the end you book an appointment and see a guide figure for the effort — free, without obligation and with no sales pitch.
- You'll hear back within 24 hours
- No sales pressure
- Fixed price before work starts