Sector
Sector profileEstate agency
For agencies handling sales and lettings: a site that shows properties in full, filters inquiries and speaks to owners as an audience in their own right.
The trigger
Why it usually gets rebuilt
Two hundred inquiries land on one rental flat, half of them from people who did not read the listing. Meanwhile there is nothing to sell — and the website is full of flats but has not one line addressed to the owner who is currently wondering whether to put her house on the market.
Typical pages
- Home
- Current properties
- Property detail with particulars
- Selling a property
- Letting a property
- Request a valuation
- The team and local knowledge
- Contact and references
Features
What actually makes the difference
Not every website needs everything. These are the points that genuinely count in this trade.
Property pages that carry the required detail
Floor plan, living area with the basis of measurement, year built, fittings — plus the figures from the energy performance certificate: type of certificate, main energy source, energy value, year of construction as stated, efficiency class. Leaving them out of a listing is more than an oversight.
Particulars generated from the same record
The PDF is not maintained separately; it is produced from the property record. Correct the floor area once and it is corrected everywhere: on the page, in the particulars, in the portal feed.
Inquiries with staged applicant details
Rather than two hundred identical emails, one inquiry asking about move-in date, household size and intended use. Income evidence and credit references are collected only after a viewing — before that nobody needs them, and nobody should be storing them.
Viewings in time windows
Block viewings are disliked and still the norm. The site hands out capped windows, closes them once the property is taken, and spares the office the list in the notebook.
A route of their own for owners
Property type, location, year built, condition, reason for selling. It ends with an appointment, not an automatically calculated price — a figure without a viewing is a guess, and guesses do not win sole agency.
One-way sync to the portals
Properties are maintained once and pushed to the portals rather than typed three times. Sold and let properties disappear everywhere on the same day.
Automation
What can run by itself
New properties to matching search profiles
Applicants register area, number of rooms and price range and receive matches before the portals have them. It is the best reason an agency website has for asking for an email address.
Rejections that actually get sent
People who receive a polite decline speak better of the office than people who never hear anything again. Closing a property sends the message to everyone who missed out.
Viewing reminders
Address, time window, who will be there and what to bring — sent the evening before. Half-empty block viewings end up costing more time than overfull ones.
Valuation requests become diarised follow-ups
Someone only thinking about it today sells in two years. The request creates a follow-up in the agency software instead of fading away in an inbox.
Integrations
Types of system typically connected — which product exactly is something we work out in the call.
- Agency software for properties and contacts
- Portal feed over a standard interface
- Document storage for particulars and certificates
- Scheduling for viewings
- Email delivery for search profiles
Budget
$8,800 – $17,600
An office with a dozen properties maintained by hand sits at the bottom; portal integration, search profiles and a developed owner journey are the items that can double it.
Tell us what you have in mind.
Answer a few questions about your project. At the end you book an appointment and see a guide figure for the effort — free, without obligation and with no sales pitch.
- You'll hear back within 24 hours
- No sales pressure
- Fixed price before work starts