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Sector

Sector profile

Joinery and cabinetmaking

For workshops building bespoke furniture and fitted interiors whose quotes too often disappear without a word.

The trigger

Why it usually gets rebuilt

A quote goes out, then silence. Six months later you hear in passing that the kitchen was bought from the showroom in the next town — not because the price was better, but because somebody there followed up.

Typical pages

  • Home
  • Bespoke furniture
  • Fitted interiors and shopfitting
  • Doors, windows and staircases
  • Projects and references
  • Timbers, finishes and hardware
  • Workshop, team and apprenticeships
  • Site measure and contact

Features

What actually makes the difference

Not every website needs everything. These are the points that genuinely count in this trade.

Projects sorted by room

Kitchen, bathroom, dressing room, retail unit — each with the timber, the finish and an honest price band. A client who knows what a fitted wardrobe in solid oak costs calls with realistic expectations.

Site measure with preparation

When requesting the visit the client uploads room photos and rough dimensions. Two fewer questions on the day, and the joiner knows in advance whether a ladder or a laser measure is needed.

Sample service

Four timber samples in different finishes, posted free of charge. Anyone who has held a piece of oiled oak decides faster and does not argue about the shade at handover.

Capacity, stated plainly

A maintained note on the home page gives the next realistic installation window. It puts a few people off and spares everyone else the disappointment after the quote.

Order status for live projects

Clients with a signed order see where the work stands behind a private link: materials ordered, carcasses built, finishing under way, installation booked.

Automation

What can run by itself

  1. Quote follow-up

    Ten days after sending, a short note asking whether anything stayed unclear. Exactly the message that never gets written in the middle of a workshop day.

  2. Sample request becomes a despatch note

    Address and chosen samples arrive in the office as a finished packing list. One trip to the post office on Friday instead of several a week.

  3. Pre-measure checklist

    Two days before, the client receives a list: empty the wardrobe, clear the skirting, note the meter positions. A prepared visit runs half an hour shorter.

  4. Photo release after installation

    Once the job is finished, an email asks whether the pictures may be shown — a yes-or-no click, with the option to leave the location out. The reference gallery grows without chasing calls.

  5. Care instructions at the right moment

    Six weeks after handover, the reminder about the first re-oiling goes out. It costs nothing and heads off complaints that are not really complaints.

Integrations

Types of system typically connected — which product exactly is something we work out in the call.

  • Trade software for costing and order processing
  • CAD and design software
  • Stock control for board materials, solid timber and hardware
  • Workshop time recording
  • Accounting

Budget

$5,500 – $11,000

Photography decides the number here: a reference gallery strong enough to carry a workshop needs properly shot projects, and that is a question of preparation more than of code. The range stays an estimate until the number of projects is settled.

Tell us what you have in mind.

Answer a few questions about your project. At the end you book an appointment and see a guide figure for the effort — free, without obligation and with no sales pitch.

  • You'll hear back within 24 hours
  • No sales pressure
  • Fixed price before work starts