Sector
Sector profileSoftware company
For development firms and product vendors: a site that demonstrates capability rather than claiming it, and treats technical buyers as the professionals they are.
The trigger
Why it usually gets rebuilt
The team has been building demanding systems for years, and its own site is a 2019 template with three stock photos. Candidates notice first. Then, in a procurement call, purchasing asks about the operating model, data center location and processing arrangements — none of which is written down anywhere, so somebody fills in the same questionnaire for the fourth time.
Typical pages
- Home
- Services and technologies
- Case studies
- Product or platform
- How we work
- Security and operations
- Careers
- Contact
Features
What actually makes the difference
Not every website needs everything. These are the points that genuinely count in this trade.
Case studies that tell the story
The starting position, the decisions taken, what was running at the end — instead of a wall of logos. Work covered by confidentiality is described anonymously rather than dropped.
The answers procurement will ask for
Operating model, where the data centers are, how processing agreements are handled, support hours, how security reports are dealt with. One page to point at during a procurement call.
Technical documentation in the same place
If you offer an interface, show it. API reference and changelog belong on the website, not in a PDF passed around by email.
A careers page developers do not bounce off
Stack, team sizes, how on-call is handled, remote policy, salary band. Leave those out and you get applications from people who do not know what they are applying to — and lose the ones who wanted to know exactly.
A status page hosted elsewhere
Is the service up, was there an incident, how much longer? A separately hosted status page answers that precisely when your own infrastructure is wobbling — and takes the load off support in its worst hour.
Two languages from the outset
Selling internationally means English as a full version with its own URLs, not a translation widget. Retrofitted later, it is the most expensive change in the whole project.
Automation
What can run by itself
Inquiries with a little qualification
Type of project, timeframe, budget as a range, technical context. Not a filter against clients, but against first calls that lead nowhere for either side.
Applications enter the hiring process
Receipt, acknowledgement, assignment to the role, and a nudge to the hiring team if nobody has responded within five days. Good developers are gone in a fortnight.
Release notes out of the repository
The changelog is built from what gets tagged anyway instead of being maintained by hand. What does not have to be kept in two places does not go stale in one.
Incident notices to subscribers
Anyone subscribed to the status page receives the start, the updates and the all-clear — generated from the same entry the operations team writes regardless.
Integrations
Types of system typically connected — which product exactly is something we work out in the call.
- Ticketing and issue tracker
- Build and deployment pipeline for the site itself
- CRM for inquiries
- Applicant tracking
- Status monitoring and alerting
- Documentation generated from source
Budget
$9,900 – $22,000
A company site with case studies and a careers section covers the lower end; product documentation, a status page, a second language and integration with your own build pipeline pull it into the upper third.
Tell us what you have in mind.
Answer a few questions about your project. At the end you book an appointment and see a guide figure for the effort — free, without obligation and with no sales pitch.
- You'll hear back within 24 hours
- No sales pressure
- Fixed price before work starts