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Example site for an entirely fictional business — not a real company.

Kontur SalesAshcombe Industrial Supplies LLC

Sample data

OP-2551 · Hargreaves Conveyor Systems

A single opportunity with the draft terms, the quoted items and the full history.

OP-2551 · Drive technology framework agreement 2027

Negotiation

Hargreaves Conveyor Systems Inc., Dayton · customer number K-10233

Opportunity

Quoted value (per year)
$83,772.00
Term
1 Jan 2027 to 31 Dec 2027
In this stage since
22 July
Next follow-up
4 August

Ownership

Field sales
Martin Fenwick, Central region
Inside sales
Pauline Hollingworth
Contact at the customer
Mr. Radcliffe, head of purchasing
Last field visit
22 July — terms round

Draft terms

Volume tier from 500 units
8 % off list price
Payment terms
Net 30 days, 2 % cash discount within 10 days
Minimum call-off value per year
$60,000.00
Contribution margin in the draft
$19,284.00

Background

Customer since
2016
Previous framework agreement
RV-2023-014, expires 31 Dec 2026

Opportunity chain

  1. Requirement recorded

    18 June · field visit

  2. Costed by inside sales

    9 July · signed off by sales management

  3. Quotation AN-2551 sent

    15 July · valid for 60 days

  4. Terms negotiation

    since 22 July

  5. Framework agreement signed

    customer has promised week 34

Items in quotation AN-2551

Annual values based on the call-off volumes the customer stated. Invoicing happens per call-off.

ItemArticleCall-off volumeList priceTier priceAnnual value
10ArticleToothed belt HTD 8M, 30 mm wideCall-off volume1,200 pcsList price$24.90Tier price$22.90Annual value$27,480.00
20ArticleBevel gearbox, frame size 63Call-off volume40 pcsList price$486.00Tier price$447.00Annual value$17,880.00
30ArticleDeep groove ball bearing 6205-2RSCall-off volume3,000 pcsList price$3.40Tier price$2.98Annual value$8,940.00
40ArticleLinear guide 20 mm, carriageCall-off volume180 pcsList price$62.50Tier price$57.00Annual value$10,260.00
50ArticleFrequency inverter 1.5 kWCall-off volume24 pcsList price$398.00Tier price$365.00Annual value$8,760.00
60ArticleFlexible coupling, frame size 24Call-off volume260 pcsList price$44.00Tier price$40.20Annual value$10,452.00

6 items · annual value in the draft $83,772.00 net

History of this opportunity

  1. Stage moved to "negotiation"

    Yesterday, 4:30 PM

    Purchasing wants the volume tier to start at 300 units rather than 500. Re-costing requested from inside sales.

    M. Fenwick

  2. Field visit

    22 July, 10:00 AM

    Terms round in Dayton, minutes attached. Mr. Radcliffe promises a decision by week 34.

    M. Fenwick

  3. Quotation AN-2551 sent

    15 July, 2:12 PM

    6 items, annual value $83,772.00 net, valid for 60 days.

    P. Hollingworth

  4. Costing approved

    9 July, 9:40 AM

    Contribution margin in the draft $19,284.00. Signed off by sales management.

    H. Ashcombe

  5. Requirement recorded

    18 June, 1:05 PM

    The previous framework agreement RV-2023-014 expires on 31 Dec 2026. The customer wants to renew early.

    M. Fenwick

The project frame

How Awelior would approach this project

Ashcombe Industrial Supplies LLC is invented — the way it is built is not. None of this is work delivered for a client. It is the shape we would give such a project — with the same depth, but without a client who would have to answer for it.

Where it starts

Ashcombe Industrial Supplies LLC sells through inside and field sales. Every field rep keeps their follow-ups differently, the inside team files quotations in a binder, and sales management learns the state of a framework agreement by asking. If somebody drops out, their knowledge drops out with them — that is the real trigger, not a wish for reporting.

Decisions

  • The opportunity at the center, not the customer

    The center of gravity is the opportunity with its history, not the customer record. A wholesaler has few customers and many deals; put the customer in the middle and every quotation has to be reassembled by hand afterwards.

  • Pipeline as a board, contacts as a table

    Two views for two questions. The board answers “where does it stand”, the table “who haven't I spoken to in a while”. Forcing both into one view produces a view that answers neither well.

  • Follow-up is a field, not a calendar entry

    Reminders hang off the opportunity and travel with it when it changes hands. In one person's calendar the follow-up would be exactly what it was before: private, and unfindable when they are away.

Deliberately left outNo quotation building and no email sending. Both belong with the merchandise system, not the CRM — a second system that calculates prices is the most reliable source of two different quotations carrying the same number.

What is in it

Screens
5
Content blocks
19
Languages
4

Five screens, in all four languages, with sidebar, header and stated role. Navigation between screens works; tables, board, charts and forms are rendered and inert. Every name, number and value is invented.

How it would go on

  • Migrating the spreadsheets

    Merging three grown-up spreadsheets is half the effort of the project — duplicates, inconsistent spellings, contacts with no company.

  • Merchandise system and quotations

    Item prices, customer terms and quotation status have to come from the system of record, or CRM and job book drift apart.

  • Mobile for field sales

    Follow-ups and visit reports get captured in the car, not at a desk. That is a separate interface, not the same page on a small screen.

Talk through your project

Sample data

An application like this for your business?

Kontur Sales is invented — the way it is cut is not. Applications like this come out of the processes a business already runs.

Sample application by Awelior. Invented business, invented data, nothing stored.