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Example site for an entirely fictional business — not a real company.

Kontur SalesAshcombe Industrial Supplies LLC

Sample data

July in numbers

Only figures you can count: quotations sent, opportunities closed, visit reports filed.

23

Quotations sent

June: 19

9

Opportunities won

7

Opportunities lost

a reason is recorded on each one

14

Visit reports filed

Closed opportunities by account manager

Won and lost together, July.

K. Bramwell
5
M. Fenwick
4
S. Pemberton
3
D. Ashworth
2
T. Whitlock
1
A. Winstanley
1

Opportunities lost in July

The reason is captured on closing and is mandatory — without it the opportunity cannot be closed.

OpportunityCompanyQuoted valueAccount managerReasonClosed
OP-2496CompanyKendrick & Marsh Engineering LLCQuoted value$9,640.00Account managerS. PembertonReasonCompetitor supplied from stockClosed29 Jul
OP-2488CompanyHedley Steel Construction LLCQuoted value$4,180.00Account managerK. BramwellReasonDemand deferred to next yearClosed24 Jul
OP-2471CompanyMarion County public worksQuoted value$22,300.00Account managerS. PembertonReasonTender awarded to a cheaper bidClosed21 Jul
OP-2465CompanyHarrington Polymer TechnologyQuoted value$3,900.00Account managerD. AshworthReasonCustomer stays with the incumbent supplierClosed17 Jul
OP-2452CompanyElberton Special Machinery LLCQuoted value$7,450.00Account managerA. WinstanleyReasonTerms demanded were not viableClosed14 Jul
OP-2440CompanyLambert Handling Systems LLCQuoted value$5,220.00Account managerT. WhitlockReasonNo call back after three attemptsClosed09 Jul
OP-2431CompanyPapworth Drive TechnologyQuoted value$2,860.00Account managerM. FenwickReasonTied to central purchasingClosed03 Jul

7 opportunities · total $55,550.00

The project frame

How Awelior would approach this project

Ashcombe Industrial Supplies LLC is invented — the way it is built is not. None of this is work delivered for a client. It is the shape we would give such a project — with the same depth, but without a client who would have to answer for it.

Where it starts

Ashcombe Industrial Supplies LLC sells through inside and field sales. Every field rep keeps their follow-ups differently, the inside team files quotations in a binder, and sales management learns the state of a framework agreement by asking. If somebody drops out, their knowledge drops out with them — that is the real trigger, not a wish for reporting.

Decisions

  • The opportunity at the center, not the customer

    The center of gravity is the opportunity with its history, not the customer record. A wholesaler has few customers and many deals; put the customer in the middle and every quotation has to be reassembled by hand afterwards.

  • Pipeline as a board, contacts as a table

    Two views for two questions. The board answers “where does it stand”, the table “who haven't I spoken to in a while”. Forcing both into one view produces a view that answers neither well.

  • Follow-up is a field, not a calendar entry

    Reminders hang off the opportunity and travel with it when it changes hands. In one person's calendar the follow-up would be exactly what it was before: private, and unfindable when they are away.

Deliberately left outNo quotation building and no email sending. Both belong with the merchandise system, not the CRM — a second system that calculates prices is the most reliable source of two different quotations carrying the same number.

What is in it

Screens
5
Content blocks
19
Languages
4

Five screens, in all four languages, with sidebar, header and stated role. Navigation between screens works; tables, board, charts and forms are rendered and inert. Every name, number and value is invented.

How it would go on

  • Migrating the spreadsheets

    Merging three grown-up spreadsheets is half the effort of the project — duplicates, inconsistent spellings, contacts with no company.

  • Merchandise system and quotations

    Item prices, customer terms and quotation status have to come from the system of record, or CRM and job book drift apart.

  • Mobile for field sales

    Follow-ups and visit reports get captured in the car, not at a desk. That is a separate interface, not the same page on a small screen.

Talk through your project

Sample data

An application like this for your business?

Kontur Sales is invented — the way it is cut is not. Applications like this come out of the processes a business already runs.

Sample application by Awelior. Invented business, invented data, nothing stored.