Six attorneys.

Where it starts

Whitfield & Partners advise on employment, commercial and corporate law; engagements come from across the country and first contact almost always follows a search for a specific problem. A managing director facing a wrongful termination claim decides in two minutes whether to call — and decides it on whether this firm has handled his kind of case before.

Decisions

• Practice areas before people

  The route runs from the area of law to the attorney, not the other way round. Someone with a problem is not looking for a name; they are looking for the right desk. So the team gets its own page, clearly visible but not as the entry point.

• A quiet archetype, centred layout

  Centred headings, generous white space, no blocks of color. That is not taste but competence: the same structure dressed as a trade business would immediately contradict every claim about care and precision.

• Initial consultation as a booking flow

  The contact page carries a four-step booking route — service, day, time, summary — instead of a phone number alone. Somebody landing here at ten at night with a dismissal letter in hand should be able to do something.

Deliberately left outNo success rates, no amounts in dispute, no named client logos. Professionally risky and substantively worthless — the logo strip therefore shows sectors rather than firms, and the key figures name fields of work rather than outcomes.

What is in it

Pages

5

Content blocks

20

Languages

4

Five pages, in all four languages. Navigation, the expandable questions and the full booking flow including its summary all respond — and the summary says outright that nothing was booked. Indicated only: directions and the sending of the contact form.

How it would go on

• Appointments into the firm's calendar

  A connection to the calendar system with real consultation lengths, buffers and blocked periods — and a rule about which requests may be confirmed without a callback.

• Client data and confidentiality

  A contact form at a law firm is a special case: what people write into it may already relate to a matter. That touches transport, mailbox, retention and the question of who inside the firm reads along.

• News that is actually kept up

  The article list lives on new judgments. Without somebody writing monthly it becomes, within six months, the opposite of a trust signal.

Talk through your project